In the cyber social-scape, the cultivation of persona is informed through an extremely rich visual library, which is further amplified by the elimination of physical necessities, allowing participants previously unforeseen possibilities. The platforms of visual stimuli, information, and genes, such as blogs, enable rapid dissemination of visuals, however at the cost of reducing them to expressions within the categorical and infrastructural limits; those of a like, a share, or a post. This automation nurtures what the artist terms the “optically unconscious” population in the (post-)post Internet era.
The pieces in the exhibition use the language of graphic design undermining and at the same time reinforcing the path the genre has cultivated over the recent years. The toilet paper stands in for the dispensability, circularity and seemingly endless mass of image-reservoir as if scrolling through the interminable blogs. The idea of referential culture and loss of context within the contemporary visual platforms are also manifested into the form of posters, which suggest the utmost simple operation involved in forming one’s identity – that of clicking and swiping. The images are removed from its origin, one click at a time. And the pieces become a paradox as its existence in the physical realm is much more limited in its capacity to be distributed and socialized – the accessibility according to its location, the duration of the exhibition itself etc., but it will live online for the rest of its existence with virtually magnified accessibility, only to be seen rather than experienced first-hand. The image is emptied out of its physical presence – and becomes a hollowed sign. It is an image adrift, removed from its narrative, loses its context, purpose, and raison d’etre. It drowns in the sea of existing visual stimuli, returning back to the origin of its own critique.