The Designers Foundry is a type foundry based in New Zealand that strives to provide designers from all backgrounds with a quality resource of curated fonts.
The idea behind the brand is that TDF is a global foundry, with designers from all around the globe. The colons breaking up the letters in the logo replicate a (world) clock. The full styling of the brand is simplistic and bright, playing with circles at various scales and type in duotone settings + a ‘unique’ language/tone of voice for our specimens/type samples. The simplicity of the system also allows the typefaces to be the voice of the brand, letting the logo sit secondary so they can shine.